Starbucks
Did you know that women only accept compliments 40% of the time?
What if accepting a compliment was as easy as accepting your coffee order?
Starbucks wanted to change that statistic with an activation launching on International Women’s Day.
Where the change happens
“Thank you”
With every drink order, a barista will give a compliment to a customer to change the statistic.
Each drink will have a customized compliment and a manifesto about what it’s like to be a woman today.
And who doesn’t love a new holiday cup?
Going from green to purple
Changing the branding to purple will help launch the campaign on social and get the conversation going.
On the storefront
Window decals and clings will help us announce the campaign locally and give a clue to what’s going on inside.
Share the love, get the love
We’re not going to let the Baristas have all the fun!
If you can’t stop in, you can send a friend a compliment.
For every compliment given, you give and receive a BOGO coupon.