#BringBackFlipPhones
Gen Z is recycling the early 2000s by bringing back flip phones to escape social media and improve their mental health. Tracfone Wireless played into its history of being the flip phone go-to with a new promotional bundle.
Paid ad from @hip2save
Mailers
Then, we sent out fun packages to influencers and the media containing a phone and some Y2K goodies to help them accessorize and mental health-supporting supplies to be more present.
Flip Phone Fact Sheet
Campaign Handout
Social
To help spread the word, we launched on social with some relevant and trending posts tied to the Y2K era to attract our new audience.
CW: Brian Meyer